A modular Infotainment System
The aim of this concept for Magna Steyr was to redesign the existing Roadshow system and experience, which keeps employees and clients up to date on recent developments. Therefore, the challenge was to find a solution to enhance internal and external communication as well as participation.
Fyler and Invitations integrate Augmented Reality to catch interest and attention and enhance interaction.
Attraction + Interaction + Information
The concept focuses on how complex content and knowledge on internal developments can be communicated in an inviting and easy way to understand. Terms like attraction, interaction and information build the concepts fundament – focus areas will be created by the means of these three terms and combined into one overall concept.
Step 1 – Corporate Design
First of all, a base will be created by the development of a coherent corporate design, which will later serve as a structured starting point for all further actions.
Step 2 – Modular
The modular infotainment system will allow to provide different information areas as well as the use of various medias to communicate certain information well-directed in an even more exciting manner. The resulting structures of the modular system will allow the construction of varying concepts and can be adapted individually to any environment. Plus, they are designed for a fast construction and deconstruction.
Combining the corporate design and the modular infotainment system, an inviting and professional atmosphere will be created. An atmosphere, which not only communicates appreciation to employees but also professionalism to external partners. In future, information and interaction areas within a relaxed environment could support internal and external communication as well as willingness to cope with complex contents.
more projects ↓
//Independent Creative, 2019 – now
working with & for: Verena Michelitsch, Tower 28, Gossamer, Alex Proba, Pam GmbH
//Peter Schmidt Group, Design Intern, Hamburg Feb 2020 – Apr 2020
//Pam GmbH, Creative Design, Graz Jan 2015 – Apr 2019
//Super 1×1 iOS App, UI/Game Art, Collaboration with TU Graz 2013
//XAL GmbH, Graphic Design & Marketing Intern, Graz 2011
//Jost Werbetechnik, Design & Print Intern, Graz 2009
//Magna Steyr, Roadshow 2.0 Concept, 1st price, 2018
//Design Academy Berlin, Screendesign, 1st price and scholarship, 2014
//FH JOANNEUM, Information Design B.A., Graz 2017 – 2020
//HTL Ortwein, Graphic & Communcation Design, Graz 2009 – 2014