Pitch

Mövenpick

Location

Suisse

Services

Visual Identity Design
Package Design
3D Design & Rendering

Collaterals

Logo
Illustrations
Package Design
Product Visualizations

The package design for Mövenpick’s Sparkling Coffee should emphasize the new light and fun experience of the beverage – combining the two worlds of aromatic taste of freshly brewed coffee and edgy flavor combinations. A playful font combined with an assembling of custom-made illustrations appeal to the open minded and adventurous spirit – in a light and friendly way.

»The design was inspired by the main ingredients: fruits, coffee and carbonate. With this in mind, a bright and playful approach with an individual twist for every flavor has been created – always keeping the brands elegance and premium look in mind.«
 

moevenpick-lemon-grain
moevenpick-strawberry-grain
moevenpick-coco-grain
moevenpick-pineapple-grain
moevenpick-elder-grain
moevenpick-ginger-grain

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WORK
//Independent Creative, 2019 – now
working with & for: Verena Michelitsch, Tower 28, Gossamer, Alex Proba, Pam GmbH
//Peter Schmidt Group, Design Intern, Hamburg Feb 2020 – Apr 2020
//Pam GmbH, Creative Design, Graz Jan 2015 – Apr 2019
//Super 1×1 iOS App, UI/Game Art, Collaboration with TU Graz  2013
//XAL GmbH, Graphic Design & Marketing Intern, Graz 2011
//Jost Werbetechnik, Design & Print Intern, Graz 2009

PRICES
//Magna Steyr, Roadshow 2.0 Concept, 1st price, 2018
//Design Academy Berlin, Screendesign, 1st price and scholarship, 2014
 
EDUCATION
//FH JOANNEUM, Information Design B.A., Graz 2017 – 2020
//HTL Ortwein, Graphic & Communcation Design, Graz 2009 – 2014