Moonicorn

Whole Milk Concept

Services

Brand Strategy
Visual Identity
Product Design
Packaging
3D Design & Rendering

Collaterals

Marketing Concept
Logo
Primary Packaging
Product Visualizations

»Moonicorn – unique,
pure and fine.«

Moonicorn is a concept for an organic milk brand, promoting the very special purity. Around the brand, the myth of "moonicorn" will be created. Moonicon – the "unicorn-cow", which provides us with the very special pure and digestible milk.  

Name 

The name is a hybrid between the wording "moo" and the term of the unicorn, which is not only a "trendy" character of pop culture, but which is also said to be the animal of purity in mythology.

Therefore the name builds an association with terms such as originality, purity and modernity. The "moonicorn", a hybrid between cow and unicorn will also be represented in the logo of the word and figurative mark.


moonicorn-04

Logo 

The logo consists of the lettering "Moonicorn" and the key visual which illustrates the moonicorn, building a wording and figurative mark. 

PS: The unicorns horn gets associated with magical skills in history, such as the ability to neutralize poison. In medieval times, the unicorns horn was considered to be a versatile remedy. Therefore many pharmacies in various cities where known as "unicorn-pharmacies."

Therefore the horn which has been added to the image of the cow, refers to the milks healthy and pure quality, which subsequently gets attributed to the moonicorn-milk.


moonicorn-02

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WORK
//Independent Creative, 2019 – now
working with & for: Verena Michelitsch, Tower 28, Gossamer, Alex Proba, Pam GmbH
//Peter Schmidt Group, Design Intern, Hamburg Feb 2020 – Apr 2020
//Pam GmbH, Creative Design, Graz Jan 2015 – Apr 2019
//Super 1×1 iOS App, UI/Game Art, Collaboration with TU Graz  2013
//XAL GmbH, Graphic Design & Marketing Intern, Graz 2011
//Jost Werbetechnik, Design & Print Intern, Graz 2009

PRICES
//Magna Steyr, Roadshow 2.0 Concept, 1st price, 2018
//Design Academy Berlin, Screendesign, 1st price and scholarship, 2014
 
EDUCATION
//FH JOANNEUM, Information Design B.A., Graz 2017 – 2020
//HTL Ortwein, Graphic & Communcation Design, Graz 2009 – 2014